Detroit has grown to become a high-tech corridor that’s a combination of muscle and brains. Helping lead the charge is the nation’s largest online mortgage lender, Quicken Loans. Since 2016, the company has been igniting a nationwide conversation about the power of the American homebuyer through its fun and unique advertising.
At the end of this session, you’ll be able to:
- Launch a brand into the national spotlight
- Use marketing to help consumers feel confident in their decisions
- Understand the evolution of digital and social video strategy