Movie stars aren’t the only people with adoring fans. There are normal, everyday folks whose passions are expressed online. Some have enormous digital followings. Reach out to them and find common cause. Collaborate to create a brand ambassador that breaks through the advertising clutter. Influencer marketing is digital networking on steroids.
After this session, you’ll be able to:
- Understand the key steps required to execute an influencer marketing campaign
- Develop pitch communications that target potential influencers
- Coordinate influencer messaging in multiple digital marketing formats
- Set goals and measure campaign effectiveness