You’ve got a great landing page created, but then when you look at the numbers, your conversion rate is really bad. What’s worse, a big percentage of your visitors left within few seconds or reaching your page. How do you fix this?

What if you could get the users to tell you? That’s what we do in usability tests. In this session, attendees will learn how to leverage usability testing to identify issues that prevent their users from converting.

At the end of this session, you’ll be able to:

  • Understand what usability testing is and why it’s important
  • Implement usability testing instead of relying on UX professionals
  • Use basic techniques of conducting usability tests
  • Identify tools to conduct usability study cheaply and quickly