From the moment chatbots were discussed at Facebook’s 2016 F8 conference, the scene has exploded as one of the latest technology trends. Business Insider estimates that 48% of companies currently use automation technology, with an additional 40% jumping on board by 2020. But before we blindly chase after this shiny new object, we can’t forget to first have a sound reason, purpose and plan in place. This session will discuss the considerations and integrations needed before you give a brand a bot.
After this session, you’ll be able to:
- Identify the advantages chatbots provide to businesses and to customers
- Understand the necessity to having the right mix of human and bot integration
- See how others in the industry have used chatbots as best-in-class examples