Fake news and bad content can be a sugar high for marketers, but they’re steadily unwinding our customers’ trust in our products. However, it’s not too late to regain customer trust. To do so, we need content that’s customer-focused and transparent. Content that appeals to customers through logic and emotion. And the best part? Ethical content adds long-term value to our organizations and our customers. In this session, we’ll outline the business case for creating ethical content.
Attend this session, you’ll be able to:
- Ask yourself five questions to see if your content meets your ethical standards
- Improve your organizations existing content
- Determine if your content is meeting your customers’ needs
- Educate your organization on what content appeals to customers, and get your stakeholders aligned