Your list growth strategies shouldn’t end at getting the email address. Email is the marketing ROI leader with a median ROI of 122% – more than 4x higher than other channels such as social media, direct mail and paid search. It also has the lowest cost per acquisition of all other channels and formats. You’ll want to do your best to grow relationships and maximize the lifetime value (LTV) of your audience. In this session, we will leave no stone unturned by learning about using innovative ways to acquire email addresses and create cross-channel journeys to nurture and onboard.
At the end of this session, you’ll be able to:
- Use 50 techniques to acquire subscribers across multiple channels
- Understand which graymail tactics can impact unsubscribe rates and how to avoid them
- Grow your new subscriber relationships with best-in-class nurturing and onboarding journeys