Digital marketing includes a wide range of specialities, strategies, channels, content, messaging and tactics. With so many moving pieces and parts, it’s easy to get tangled up in the weeds and lose sight of the actual brand. This session teaches marketers how to effortlessly integrate big picture thinking with day to day tactics to consistently achieve the greatest results in the shortest amount of time. Discover what going digital really means for business.
After this session, you’ll be able to:

  • Experience the ‘essence’ of a brand
  • Identify the hidden power driving digital marketing today
  • Learn practical tools to get buy in from every stakeholder
  • Gain a new understanding of your power as a digital marketer
  • Monetize every activity