Understanding your buyer’s journey is key, but guiding and influencing the content they consume is essential for your company’s growth and success. Your content must center around a common want, desire, and purpose that engages and drives conversations about your company and products. In this session, we’ll talk about building a community platform and the type of innovative content that will capture your buyer’s attention and ignite your business.
After this session, you’ll be able to:
- Develop a community platform strategy
- Create value through innovative content such as live-streaming videos, podcasts, and blogs—all in one take
- Integrate social media & influencer marketing to build awareness about your community
- Utilize employee engagement to increase brand recognition and reach
- Measure and nurture community growth