Effective metrics begin with effective questions. If you want to use your data to be better at your job, you need to learn how to ask good questions. We’ll be discussing three categories of marketing metrics, the characteristics of an effective question, and how to answer your questions using data.
After this session, you’ll be able to:
- Understand what makes an effective question
- Prioritize your metrics into three buckets that keep you in the know
- Measure marketing success based on metrics that came from customer data
- Walk into your next executive meeting with a story, not just numbers