Email is an amazing channel for marketers and can have an enormous impact on brand awareness and revenue, if done correctly! To say that inboxes are overcrowded is an understatement. An estimated 93 billion marketing emails are sent each day, yet only 22% of them are opened. Do your emails stand out in today’s crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design. In this session we’ll take a deep dive into five key areas that will certainly increase your email marketing effectiveness.
At the end of this session, you’ll be able to:
- Use list segmentation to increase open rates by as much as 14%
- Effectively use the Subject line and Preheader text to encourage a subscriber to view your
- Understand why considering accessibility within your email design is critical to the success of your campaigns
- Captivate your subscribers by creating a different email experience depending where its opened