After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Effectively use influencer content and understand its importance in your business
• Maximize your influencer dollar spend and feel confident in your investment
• Differentiate between influencer agencies and individual creators, and decide which is best for you

After this session, you’ll be able to:

• Leverage the power of listening to transform core messaging through relevancy and personalization
• Collaborate with the internal organization to produce omni-channel content that changes your content marketing game
• Build in flexibility and scalability to produce quality content that differentiates your brand

After this session, you’ll be able to:

• Understand the latest trends for Amazon and Walmart marketplaces and apply these insights to your ecommerce strategy
• Actualize your vision for DTC with a fulfillment plan
• Put together a DTC plan for the Holidays 2021

After this session, you’ll be able to:

• Understand the secret sauce that will get your open rates UP
• Use a subject line formula that will help you whip out high-opening subject lines in minutes
• Effectively use emojis to get better response rates”

After this session, you will be able to:

• Determine when and where SEO is required in the build of your eCommerce website
• Apply SEO tactics for a new build, and understand the consequences of neglecting this strategy
• Make informed decisions on the platform, theme, and customizations to better optimize a website during a new build

After this session, you’ll be able to:

• Define an executive’s online voice and stay within the parameters of approved messaging
• Implement a content approval process that allows you to post frequently and authentically
• Build a content calendar to improve efficiency with the social accounts you manage

After this session, you’ll be able to:

• Evaluate the different kind of video options available to you and figure out which formats are the right fit
• Correct what you are doing wrong with your existing videos
• Develop video content that ACTUALLY gets results

After this session, you’ll be able to:

• Hyper-target your audience with next-level inbound marketing strategies
• Choose the content type and promotional vehicle to maximize your brand exposure
• Nurture your leads with extremely specific content

After this session, you’ll be able to:

• Apply criteria to determine if in-game advertising is a good fit for your company, based on understanding the behavior and scale of the gaming audience
• Effectively plan and reach gamers by applying recommended practices from the IAB Gaming and Esports Advertising Framework
• Apply tips on the key elements that brands should consider when designing the newest IAB in-game advertising format called Intrinsic in-game ads

After this session, you’ll be able to:

• Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
• Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
• Improve the accuracy of your metrics for more sound strategic planning and measurement

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session, you’ll be able to:

• Develop strategies that effectively reach Gen Z and take their consumer behavior across various social platforms into account
• Deliver on their love of a new disruptive digital aesthetic, their demand for brands to commit to an elevated level of sustainability, and their expectations around radical inclusivity
• Identify new commerce and brand engagement opportunities for your business that Gen Z is creating

After this session, you’ll be able to:

• Define and track brand & traffic KPIs
• Set the expectations for influencer deliverables
• Report on how influencers have impacted revenue

After this session, you’ll be able to:

• Ask the right questions to help you define internal marketing success
• Define deliverables unique to your work environment
• Implement a strategy to achieve your non-financial objectives

This session is for digital marketers whose primary responsibility is to market offerings to an internal audience (workshops, programs, benefits, incentives, and more).

After this session, you’ll be able to:

• Identify when to take risks and execute them to give you the best chance of success
• Stop allowing the fear of failure to hold you back in your career and life
• Adequately lead your team, colleagues, and family to a more positive outlook

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session, you’ll be able to:

• Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
• Assess your tools and processes with questions designed to help you focus efforts to maximize growth
• Learn strategies to operationalize engagement and create an action plan for implementation”

After this session, you’ll be able to:

• Increase your audience reach and engagement through an effective micro influencer campaign
• Determine what type of micro influencer is best for your brand and use key takeaways to begin planning your micro influencer campaign
• Find inspiration from real-life influencer content examples and strategies

This session is for marketers who work directly with influencer programming (either in-house or through an agency) at their company.

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Identify what your consumers actually desire in a brand
• Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
• Build essential elements for an emotionally engaging brand

After this session, you’ll be able to:

• Understand what your email data is telling you to test
• Write a data-based hypothesis
• Prioritize your A/B tests
• Define your measurement strategy
• Effectively share testing results with your teams

After this session, you’ll be able to:

• Apply a framework for developing high-converting emails
• Gain clear insights on how to structure your email layout
• Use tools for reaching your marketing goals

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Apply virtual branding tactics that drive increased website traffic
• Use research tools and platforms to measure your online digital transformation success
• Know how to increase conversion rates while being authentic and human in the world of AI technologies and innovations

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Apply the structure of a pilot program strategy to your own efforts
• Create a focused marketing plan to launch paid ads for your company
• Measure a pilot marketing strategy effectively

After this session, you’ll be able to:

• Understand how behaviors have evolved and what you can take advantage of
• Implement an offline to online strategy
• Have the tools to make decisions on what you want to action on in your business

After this session, you’ll be able to:

• Plan your Brand in 3 Dimensions
• Create and fulfill Achieveable Brand Promises
• Make Consistent but flexible decisions for your brand across different media platforms

After this session, you’ll be able to:

• Develop a YouTube content strategy without the overwhelm
• Create your first video with equipment you already have on hand
• Measure success on the platform through data and analytics

After this session, you’ll be able to:

• Understand the difference between metrics and KPIs, and when to utilize each
• Consider the appropriate type of analysis for your marketing data
• Tell a story with your data through visualization for more effective reports and presentations
• Avoid common pitfalls to maximize your data analysis

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session you will be able to:

• Understand some of the online research habits of shoppers as they research a purchase, and apply this insight to your SEO content-related tactics
• Understand the differences in paths to conversion for lower-priced consumer goods versus higher-priced durable goods and how to measure SEO success for both types of products
• Develop a working model of topical keyword research so that your website content efforts will be human-centered and data-driven for maximum effect

At the end of my session, you’ll be able to:

• Gain tips and questions to ask as you identify what “success” is for your website
• Learn how to set goals for engagement and conversion success metrics, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
• See how to audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data-driven questions for campaign growth
• Understand how to use Google Analytics for customer engagement and conversions as you use the different attribution models to understand your customers journey

After this session, you’ll be able to:

• Have a focused structure for augmenting your influencer marketing program
• Follow a three-act structure of Plan, Activate, Measure
• Expand your vision for what influencer campaigns can accomplish
• More efficiently measure the outcomes of your influencer programs

After this session, you’ll be able to:

• Build a digital identity that is unique to YOUR brand
• Understand how current brands are using trends to “feel” authentic
• Use Digital Storytelling to do consistent cross-platform world building
• Make “boring” brands more engaging

After this session, you’ll be able to:

• Execute actionable keyword research
• Determine what is worth pursuing when it comes to keyword research, and what tools to use
• Build an SEO plan that targets relevant users in each section of the buying funnel

After this session, you’ll be able to:

• Effectively identify your audience and improvement online engagement
• Implement detailed targeting within Facebook Ads Manager
• Lower your cost per click (CPC)

After this session, you’ll be able to:

• Understand how technology and advertising have played a role in perpetuating sonic color lines
• Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
• Implement best practices that will result in a more sonically diverse expression of your brand