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Pre-Party Tuesday, September 24

5:30 pm - 7:00 pm

Digital Summit Pre-Party, Hosted by Pantheon

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Detroit Beer Co. – for local craft beers & networking with Detroit’s diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Detroit digital community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-detroit-pre-party-hosted-by-pantheon-tickets-72087267959

Date: Tue, September 24, 2019
Time: 5:30pm – 7:00pm
Location: 2nd floor., Detroit Beer Co., 1529 Broadway Street, Detroit, MI 48226
Tel: 313-962-1529
Website: www.detroitbeerco.com

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Sponsored by:

Day 1 Wednesday, September 25

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Beyond Personas and the Customer Journey: The Next Step for CX Succes

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX & Design

1:15 pm - 2:15 pm

Opening Keynote: The Four Horsemen of the Web Apocalypse

Keynote
  • Rand Fishkin, SparkToro
  • Rand Fishkin

Web marketing certainly isn’t going away, but four forces are combining to radically change how we’ve approached our work the last ten years vs. how we’ll have to in the decade ahead. Google’s removal of SEO opportunity, Facebook ending referral traffic, falling ad impact and rising competition spell an end to the “best practices” of the 2010s. In this presentation, Rand will look onto the horizon to see what new tactics and strategies are emerging from the ashes, and what we’ll need to know to stand out in the years ahead.

2:35 pm - 3:05 pm

How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

  • Christy Pregont, Movement Strategy
  • Christy Pregont
  • Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
  • How to find the YouTube content that works, and shift away from what doesn’t
  • Maximizing your content with cost-effective production methods
  • Social Media
  • Strategy
  • Video Marketing

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Conversion
  • Emerging
  • SEO & Search

Consumer Retention and Win Backs for Subscription Models

  • Chris George, Subscription Trade Association & Gentleman's Box
  • Chris George
  • Implement email win back campaign strategies, cancel flow tactics
  • Increase LTV of your subscriber
  • Save the customer before they cancel
  • Build surveys that can reduce customer churn
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Gain an understanding of three specific types of audiences you can reach out to for your business
  • Learn strategies for approaching brands you’re interested in partnering with
  • Use social media to find what audiences make sense for your business
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

3:20 pm - 3:50 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin
  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Describe the important distinction between potential impressions and true views
  • Work with the right influencers and get their content seen by the right audiences
  • B2C
  • Content Marketing
  • Social Media

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

InstaBrain: The New Rules for Marketing to Gen Z

  • Sarah Weise, Bixa
  • Sarah Weise
  • Understand where Gen Z goes to consume different types of content
  • Describe what draws them in and keeps them coming back
  • Implement techniques to shift your marketing strategy for this new consumer
  • B2C
  • Conversion
  • Data
  • Strategy

What Space Jam 2 Can Teach Us About the Future of Voice Search

  • David Lovett, Rocket55
  • David Lovett
  • Understand the relationship between traditional SERPs and voice search
  • Identify quick wins and long term goals for your brand’s voice search presence
  • Assess the future of voice search and how it will affect your goals
  • Understand the rising threat that Amazon poses to our traditional view of SEO
  • B2B
  • B2C
  • Emerging
  • SEO & Search

4:05 pm - 4:35 pm

Influencer Marketing: How, Why, and is it Right for Your Brand?

  • Michael Salamon, Lousy
  • Michael Salamon
  • Identify the top influencers in your industry, and what makes them relevant
  • Understand how influencer marketing works, and the processes or work streams that support it
  • Know how much it costs and what to expect for your ROI
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

  • Yosef Silver, Fusion Inbound
  • Yosef Silver
  • Implement actionable best practice email marketing concepts that in some cases have increased revenue by 300%
  • Use tactics to grow your list online, offline, and through other marketing channels
  • Understand which email metrics you should be tracking, and why they matter
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

5 Ways to Win in a Zero-Click SERP

  • Freddy Hunt, Oneupweb
  • Freddy Hunt
  • Identify keywords with higher than average click-through rates
  • Capture more of the SERP with featured snippets and featured videos
  • Add off-site KPIs to your performance reports
  • B2B
  • B2C
  • SEO & Search

Implementing Action Steps to Grow and Perfect Your Personal Brand

  • Kristy Love, Kristy Love
  • Kristy Love
  • Find your voice in branding your story
  • Build effective habits for consistency in branding
  • Create a simple action plan to clarify your brand message
  • Set bigger intentions for growth in your business
  • Branding

4:50 pm - 5:20 pm

Defining the 5 Key Elements of your Brand DNA

  • Adrion Porter, AP & Company
  • Adrion Porter
  • Develop a strategic process of building your brand (company or personal) using five elements as a blueprint
  • Understand the true difference between branding and marketing
  • Differentiate your brand against the competition with an effective purpose, positioning, and promise
  • B2B
  • B2C
  • Branding
  • Strategy

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage

  • Evian Moreno, Genius Monkey
  • Evian Moreno
  • Move beyond reach, frequency & CPM
  • Benefit from data collection to reach your ideal customers
  • Leverage Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, and impact the bottom line
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2B
  • B2C
  • Paid Advertising

The Opposite of Funny: Embrace the Negative to Create Hilarious Content

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • B2B
  • B2C
  • Content Marketing

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

5:20 pm - 6:30 pm

Opening Reception

Day 2 Thursday, September 26

8:30 am - 9:00 am

Align Sales and Marketing Teams with a Successful B2B Account-Based Marketing Strategy

  • Fabian Gehring, Bosch
  • Fabian Gehring
  • Align sales and marketing goals
  • Identify and analyze target accounts
  • Develop personalized messages for high-value customers
  • Increase efficiencies and ROI of marketing campaigns
  • B2B
  • Conversion
  • Strategy

How to Create Effective, Social-first Content Production Models

  • Juliette Richey, Movement Strategy
  • Juliette Richey
  • Gather the tools needed to create content built specifically for social media
  • Better understand how audiences consume content on different social platforms
  • Prioritize distribution strategies for various social channels
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Designing for the Experience Era

  • Eric Looney, VMLY&R
  • Eric Looney
  • Distinguish how we are shifting from a product era to an experience era
  • Recognize why having a human centered approach to customer experience will be a differentiator
  • A specific methodology to design amazing customer experiences
  • B2B
  • B2C
  • Customer Experience

9:15 am - 9:45 am

Overcoming Content Overload: Marketing Tactics for 2020

  • Paxton Gray, 97th Floor
  • Paxton Gray
  • Use the free software provided which is designed to assist in the content creation process
  • Run circles around your Goliath competitors using tactics they can’t deploy (and if you’re a Goliath, learn how to beat those pesky startups)
  • Analyze your audience in more effective ways to increase content success
  • B2B
  • B2C
  • Content Marketing

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Interpreting The Metrics That Matter: Build a Scorecard that Unifies Your eCommerce Strategy

  • Ryan Muir, Human Element
  • Ryan Muir
  • Build the scorecard: Identify the systems and metrics to include in your own scorecard
  • Interpret the scorecard: Define action items that will directly accomplish your business goals
  • Execute: Define project requirements and user stories that can help to improve your numbers
  • B2C
  • Data
  • Ecommerce
  • Measurement

Sound, Search and Semantics

  • Upasna Gautam, CNN
  • Upasna Gautam
  • Understand the two fundamental parts of Google’s Automatic Speech Recognition (ASR): how sound is processed and how speech modeling is conducted
  • Know exactly what the four metrics Google uses to track the quality of the system are
  • Apply given tactics on how to target content by searcher need states to your own strategy
  • Emerging
  • SEO & Search

10:00 am - 10:30 am

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

The Purpose Behind Brand Purpose

  • Mona Lipson, Public
  • Mona Lipson
  • Understand the business and social value of corporate social impact so you’re not leaving money on the table
  • Develop authentic public and community partnerships for long-term success
  • Leave behind your previous skepticism and be at the forefront of this growing movement to engage your customers and employees
  • B2B
  • B2C
  • Branding
  • Social Media
  • Strategy

Make Your Data Talk and Sing for You

  • Alan K’necht, Knechtology Inc.
  • Alan K’necht
  • Use data visualization tactics to turn 1,000-word explanations into a quick and easy to understand single image
  • Apply the elements of storytelling to share the value of your data
  • Understand the difference between precise vs accurate data and how to leverage the power of accurate analytics data
  • Data
  • Strategy

The Top 5 “Need to Know” Amazon Trends for Brand Marketers

  • Josh Baltzell, Spaceshop Commerce
  • Josh Baltzell
  • Understand the importance of Amazon branding
  • Take control of your brand, regardless if you’re selling on Amazon
  • Expand internationally on Amazon
  • Implement the first steps in creating a multi-channel e-commerce strategy
  • B2B
  • B2C

11:00 am - 11:30 am

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath
  • Define the anatomy of a strong LinkedIn profile and summary
  • Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
  • Amplify your voice and curate powerful conversations to guide prospects through the buyer’s journey
  • B2B
  • B2C
  • Content Marketing
  • Social Media

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

Reach & Frequency Is Dead: Contextual Marketing is The Future

  • Aaron Smith, Combustion
  • Aaron Smith
  • Enable collaboration of how to be the internal change agent for data driven decisions
  • Implement a method to evolve a team/brand to execute funnel theories, capture the correct data and become more accountable for decisions
  • Test and learn automated mechanisms to execute without adding staff, human error or incorrect decisions
  • B2B
  • B2C
  • Branding
  • Strategy

11:45 am - 12:15 pm

Delivering Products & Brand Experiences that Amaze

  • Jesse Murray, Rightpoint Detroit
  • Jesse Murray
  • Understand why user experience is a critical facet in product development
  • ​Leverage technology as an enabler of experience and not the feature
  • Incorporate operating principles for designing products and experiences that wow
  • Follow a proven process for getting the experience right, including kickoff activities completed as a product strategy and roadmap are defined
  • B2B
  • B2C
  • Branding
  • Customer Experience
  • UX & Design

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Brent Bird, Workfront
  • Brent Bird
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

Break Down B2B Silos and Lead with Data to Drive Marketing Performance

  • Erik Lindstrom, SAP
  • Erik Lindstrom
  • Use rigorous analysis to catalyze collaboration and performance-based actions across social, content, lead generation, advocacy and influencer marketing
  • Weave analytics into the fabric of your strategy, building an “always on” strategic process to inform, guide, and steer tactics.
  • Drive measurable and actionable business impact and results
  • B2B
  • Data
  • Strategy

12:30 pm - 12:45 pm

Special Appearance: NBA Hall of Famer Dennis Rodman

Keynote
  • Dennis Rodman, NBA Hall of Famer
  • Dennis Rodman

Before we hand the mic to Seth Godin for our Day 2 lunch keynote, we have a special appearance by NBA Hall of Famer and personality, Dennis Rodman. Hear Dennis’s takes on media, marketing, personal branding, and more.

12:45 pm - 1:40 pm

Lunch Keynote: This is Marketing

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

2:00 pm - 2:30 pm

Get More out of Every Email You Send

  • Dathan Brown, ActiveCampaign
  • Dathan Brown
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Generating Brand Momentum by Turning Content into Commerce

  • James Royer, Merrell
  • James Royer
  • Implement tactics to get the flywheel moving with both organic and paid efforts, even with a small budget
  • Leverage content with a channel-specific approach to generate higher levels of reach
  • Apply principles of successful content marketing and a distribution strategy that can lead to conversion
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Paid Advertising

Unlock Your Offline and Online Customer Data to Boost Campaign Conversions

  • Kris Irizawa, Principle
  • Kris Irizawa
  • Replicate real use cases of how Marketing Technologies can been used to enable omnichannel tracking and data visibility for marketing
  • Understand how integrated MarTech solutions can activate marketing tactics on the execution side, and how that impacts campaigns
  • Know the four important points to consider in enabling omnichannel marketing campaigns and strategies
  • B2B
  • B2C
  • Conversion
  • Data

Growth Is In Belief! A Fresh Perspective to Grow Your Business

  • Quay Boddie, Quay Boddie
  • Quay Boddie
  • Develop a strong sense of creating a solid foundation for your business/organization
  • Plant future goals/projections into company culture
  • Water, tend to, and keep up continuous growth with ups and downs of company/ business transitions
  • B2B
  • B2C
  • Conversion
  • Strategy

2:40 pm - 3:10 pm

Building a Zero Friction Future with Facebook

  • Bob Lanham, Facebook
  • Bob Lanham
  • Meet people where they are spending their time with a brand message that is personal and exciting
  • Shorten the path to conversion and make shopping seamless
  • Build loyalty through communication & customer service
  • Social Media
  • Strategy

30+ Killer New Content Ideas in 30 Minutes

  • Sarah Rickerd, Content Conquered
  • Sarah Rickerd
  • Use the “hammer principle” and other content planning techniques to generate new content ideas
  • Identify new content opportunities based on the funnel stage needs of your prospects and customers
  • Build and maintain a full content pipeline to support your company’s editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Uncovering Hidden Data Risks to Effectively Reach Intended Audiences

  • Ken Van Every, Cars.com
  • Ken Van Every
  • Choose between first-, second- and third-party data to achieve your objectives and maximize your budget.
  • Debate between quality vs. quantity and find the perfect balance.
  • Know your data intimately: where it’s coming from, how it compares to your actual addressable market and common hidden risks such as audience arbitrage.
  • Understand how buying and selling data will evolve over the next few years.
  • Data

Leveraging Email IQ for Omnichannel Success

  • Lauren Kremer, ProQuest
  • Lauren Kremer
  • Set logical goals – and find key data points – from your email program
  • Translate engagement cues from your email to guide strategy for other channels
  • Create an optimized team of channel experts
  • B2B
  • B2C
  • Email Marketing
  • Strategy

3:20 pm - 3:50 pm

How Neuromarketing Is Changing Brand Marketing

  • Nina Stanley, MOD Worldwide
  • Nina Stanley
  • Understand how neuromarketing allows brands to better understand the role the subconscious plays in consumer buying decisions
  • Unlock the subconscious and gather insight into their consumer’s non-conscious thought processes using neuroscience tools
  • Use data and insights generated from neuroscience tools, to more effectively market to your target consumers and guide the design of the creative strategy and messaging for the right audience
  • B2C
  • Branding
  • Data

Building an In-House Marketing Agency That Drives Growth … And Good

  • Matt Cardwell, Quicken Loans
  • Matt Cardwell
  • Identify the areas that you should develop in-house versus outsource
  • Grow talent from the inside-out and outside-in
  • Prevent the team from developing “Bubble Syndrome”
  • Avoid the most common mistakes of in-house agencies
  • Keep your team inspired and excited through skills-based volunteering that creates good in the community
  • B2B
  • B2C
  • Branding
  • Strategy

A Human-Centered and Data-Driven Approach to SEO Content Strategy

  • Elmer Boutin, GTB
  • Elmer Boutin
  • Understand how search engines are evolving to better understand search intent, topical relevance
  • Understand the importance of search data in a website content strategy
  • Use a 4-part framework to build a custom process that will help you build a comprehensive content plan that will earn more traffic from organic/natural search
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Micro-Influence. Macro Returns

  • Tani Chambers, SaviMoni
  • Tani Chambers
  • Create strategic partnerships with micro-influencers and content creators that maximize returns
  • Build a community of loyal partners to promote your brand and/or product
  • Implement key strategies, incentives, and tools that can extend the life of your brand campaign and increase conversions long term
  • Cultivate influencer relationships that can be tapped into for years to come
  • B2C
  • Social Media
  • Strategy

4:00 pm - 4:30 pm

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard
  • Create a scrappy marketing strategy, helping you know what channel or platform works best when
  • Simplify your content marketing with four easy-to-employ hacks
  • Measure what matters in your marketing for continuous improvement
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Strategy

The Power of Employees: Your Secret Weapon to Amplify Brand Messaging

  • Kellee Montgomery, Ford
  • Kellee Montgomery
  • Rethink your social marketing distribution strategy to include internal communication
  • Increase social performance metrics without increasing media spend
  • Improve employee engagement, advocacy and satisfaction
  • Social Media
  • Strategy

The Optimized Chatbot Conversation

  • Arvell Craig, Chatbot Funnels
  • Arvell Craig
  • Understand the ideal structure of a chatbot conversation
  • Map your conversation to the visitors Intent
  • Determine how the right and wrong “AI” can dramatically improve your engagement
  • B2B
  • B2C
  • SEO & Search

4:30 pm - 5:30 pm

Closing Reception, hosted by Workfront