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Agenda

Session Filters

Day 1 Tuesday, September 12

  • September 12
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • September 12
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • September 12
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • September 12
  • 2:30 pm - 3:00 pm
  • Stage 4
  • How machine learning/AI technologies will be used to improve marketing processes and decision making
  • Which marketing roles and functions are at risk of being ""automated""
  • How to prepare yourself and your team for the future through a ""center-brain marketing"" approach
  • September 12
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Understand what usability testing is and why it’s important
  • Implement usability testing instead of relying on UX professionals
  • Use basic techniques of conducting usability tests
  • Identify tools to conduct usability study cheaply and quickly
  • September 12
  • 3:15 pm - 3:45 pm
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • September 12
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Better understand what it takes to create a great end to end experience with connected products
  • Effectively strategize for every touchpoint with the customer and make sure they all tell the same story.
  • Connect emotionally with your users by telling stories with data
  • Embrace design constraints and use them to your advantage
  • September 12
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Understand the concept of life contexts
  • Use current platforms that act as agents to fulfill your very specific, contextual goals
  • Leverage life contexts to make your users have wow-moments!
  • September 12
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Better understand why web performance matters, and not just to mobile users
  • Share with co-workers real-world examples of where time equals money
  • Measure your site's performance and compare it to your competitors (with videos!)
  • Influence, and improve, the performance of your company's website
  • September 12
  • 5:15 pm - 6:00 pm

Day 2 Wednesday, September 13

  • September 13
  • 8:30 am - 9:00 am
  • Stage 2
  • Develop a simple customer journey map and better manage your customers’ expectations
  • Understand where there are gaps in your offer, and where profits are leaking out
  • Apply new techniques to reduce customer churn
  • September 13
  • 8:30 am - 9:00 am
  • Stage 3
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • September 13
  • 9:15 am - 9:45 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • September 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • September 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Probe for the key information that can evolve a design, not just utilize user feedback for validation and gut checks
  • Understand how to best incorporate user feedback into the way your team works with each other, especially during early product development
  • Add all of this while moving fast and hitting your deadlines
  • September 13
  • 11:00 am - 11:30 am
  • Stage 3
  • Define what identity resolution is and why it matters so much
  • Utilize people-based marketing to recognize consumers across channels
  • Enable more effective targeting, measurement, and personalization use cases
  • September 13
  • 11:45 am - 12:15 pm
  • Stage 4
  • Implement strategic location-focused CTAs and ad units
  • Adapt voice search to your paid media strategies
  • Increase engagement and conversions though social media
  • Optimize your mobile page speed and design for the thumb
  • September 13
  • 11:45 am - 12:15 pm
  • Stage 1
  • Be prepared to learn and test before you get a great ROI
  • Use your web audience to inform your segmentation strategy
  • Have a MECE approach to creating segments
  • September 13
  • 11:45 am - 12:15 pm
  • Stage 2
  • How to create a data-driven culture, and bring along everyone on your team
  • How to use data to define your marketing strategy
  • How to design game-changing dashboards to focus everyone on what is really important
  • September 13
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • September 13
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • September 13
  • 1:40 pm - 2:10 pm
  • Stage 4
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a content marketing program with no budget
  • Measure the success of your content strategy the right way
  • September 13
  • 2:20 pm - 2:50 pm
  • Stage 4
  • Better understand the shift from digital marketing to digital business models that has resulted in a new breed of competitors
  • Develop a sense of how and when the future will happen, and share that foresight with key stakeholders
  • Guide their company on new models for working with startups ranging from partnership to investment to disrupt the disruptor
  • September 13
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • September 13
  • 3:00 pm - 3:30 pm
  • Stage 3
Technology has changed almost everything about how we live and work. But even today’s best designed products force us to make hundreds of distracting and tedious decisions every day. The future of design lies in freeing people up for more meaningful decisions and experiences by creating products and services that use artificial intelligence and machine learning to make decisions on our behalf, according to our goals and preferences.
  • September 13
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • September 13
  • 3:40 pm - 4:40 pm
  • Stage 2
  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments
  • September 13
  • 5:20 pm - 6:30 pm

Join us at DS Detroit 2017

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